Morning Rumor Roundup — August 28, 2025

— only unconfirmed, credible items. Not investment advice.

Today’s hottest chatter: Coca-Cola may shed Costa Coffee while EPIC Crude’s owners test the market; airlines and rails are stirring with strategic moves that could reset expectations.

KO — The Coca-Cola Company

  • Rumor: Exploring a sale of the Costa Coffee business (~$1.3B).
  • Catalyst: Lazard running the process; indicative bids expected in early autumn.
  • Trade angle: Bullish on portfolio refocus and cash redeployment.
  • Confidence: Medium.
  • Sources: Reuters

FANG / KNTK — Diamondback Energy & Kinetik Holdings

  • Rumor: Owners of the EPIC Crude pipeline are exploring a sale valued around $2.5–$3.5B; FANG and KNTK jointly hold 55%.
  • Catalyst: Banker-led process; watch for buyer emergence and valuation detail.
  • Trade angle: Event-driven exposure via FANG/KNTK depending on deal structure.
  • Confidence: Medium.
  • Sources: Reuters

SAVE / ULCC — Spirit Airlines & Frontier Group

  • Rumor: Frontier’s chairman met with Spirit executives, per Bloomberg reporting echoed by Reuters.
  • Catalyst: Any follow-up talks, 13D filings, or formal proposal.
  • Trade angle: Event-driven; Bullish SAVE on optionality; monitor antitrust/political risk.
  • Confidence: Medium.
  • Sources: Reuters

CSX — CSX Corporation

  • Rumor: CSX is working with Goldman Sachs to explore strategic options amid U.S. rail consolidation talk.
  • Catalyst: Asset/network moves, partnership or deal headlines.
  • Trade angle: Event-driven positioning across U.S. rails.
  • Confidence: Medium.
  • Sources: Reuters

📌 Don’t miss yesterday’s roundup, our case studies, and the Rumor Roundup hub.

Disclaimer: These are unconfirmed market rumors and may change quickly. This content is for information only and is not investment advice. Do your own research.

How we score confidence: Low = early/single-source; Medium = multi-source or major outlet reporting; High = widely corroborated and likely imminent, yet still unannounced.


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Terrence Timmons is a Business Data Analyst and founder of Market Rumors Daily. He covers event-driven trading, rumor-to-news dynamics, and market analytics using trusted sources. Read full bio →

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